CUSTOMER CENTRICITY WITH JOHN WELLS, RAPP LA

John Wells, President, RAPP LA, shares steps to help drive customer success by prioritizing customer-centricity.

You’ve heard it all before. “The customer is best. The customer comes first. The customer is always right.”

So how do you get your business in the customer-centric mindset? You need to establish a goal of providing a positive experience before, during, and after the sale in the hopes of earning repeat business and referrals. It seems like a simple concept, but it’s not as easy to implement — especially when no particular department can really take ownership of the approach.

Read the full article here.