JOHN WELLS, RAPP LA, SHARES HOW CLIENTS AND AGENCIES CAN BETTER COLLABORATE

"Today’s world of constant change has led some companies to quickly swap agencies when they feel a problem has occurred. When the relationship becomes one-sided and collaboration starts to wane, there could be a festering issue with the agency and its performance.

Financial pressures, innovative technology, the need for speed, and ever-shortening consumer attention spans will continue to change the way agencies and brands work together. The relationship between agencies and the companies they work for has shifted dramatically for several reasons, so let’s explore how both sides can stay on the common ground and best support one another."

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