JEN MUSGREAVE, RAPP UK, ON THE NEW MILLENNIAL RETAIL SHOPPER WITH RETAILGAZETTE

"Millennials have given retailers no choice but to become customer-centric, especially since technology has put more influence and control in the hands of consumers. But exactly how are retailers working to gain a better understanding of what these consumers desire?

Cost-conscious, highly connected and social-media savvy, millennials are a generation of shoppers that retailers simply cannot afford to ignore."

Read more with RetailGazette.