FOUR WAYS TO APPLY DATA FOR MORE TARGETED CUSTOMIZED EXPERIENCES

With the 2.5 quintillion bytes of data humans generate each day, the tools of connection are there for the taking. But data alone doesn’t guarantee trust. Trust is hard-won, and it often culminates when you can connect empathetically with the consumer. C-suite leaders must encourage their teams to balance precision with empathy by aligning a company’s values and resources to match the principles and needs of their customers.

Smart data can help you get there.

Read the full article, by John Gim, RAPP LA, here.