RAPP UK – Ben Golik’s Take on Trending Ads, with Brand Republic

RAPP UK’s Group Creative Director, Ben Golik, shares his POV on a few popular brands' recent ad campaigns.

Check out a sneak peak of his opinions and observations from a creative lens, below!

Nike
“When data takes something I know about me, and then presents it back to me, little value is added. You like wearing blue? Buy blue trainers. I see far too many of these messages.”

Heineken
“It’s matey and jokey and true to the brand. Blokes do bloke things. There is beer and banter. For those who get there, the final reveal almost redeems it.”

To hear more of Golik’s opinions on brands’ campaigns visit Brand Republic.