RAPP'S CMO, ANNE MARIE NEAL, RUMINATES ON THE PAST - AND FUTURE - OF DIGITAL

"Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising’s silver anniversary.

While AT&T’s apocryphal banner -- “Have you ever clicked your mouse right here… You will.” -- is often credited as being the first to actually load on users’ browsers, the real bragging rights go to a number of high-profile and unsung digital ad pioneers that had the vision to pave the way for Madison Avenue’s transformation from its roots in static analogue media to a digital interactive one.

The following round-up of reminiscences brings us back to what they were thinking then and how they feel about it now."

Read more with Mediapost.