ALEXANDRA WARING, RAPP UK, QUESTIONS THE FUTURE OF TECH WITH HALL AND PARTNERS

"'I am not a robot. I have a heart and I bleed…' Serena Williams, 2018.

The media often forgets that, despite her celebrity status, Williams is not numb to hurtful comments. And yet, because she’s not a ‘normal’ human being, it’s acceptable to treat her differently. Poorly, even.

Applying this theory to marketing, there’s a growing danger that we’ve stopped thinking about customers as human beings. That instead, we’re developing cold, lifeless, robotic relationships.

And enemy number one? Technology."

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