SNAPCHAT’S MOVE TO LONDON AND WHAT THAT MEANS FOR AGENCIES AND ADVERTISERS

January 12, 2017

Snapchat announced that its London office will be its new international HQ. So what does that mean for the UK agencies?

Michael Ogundare, RAPP UK’S Senior Social Strategist shares his POV on Snapchat for brands.

He believes, “That in order to progress it needs to dispel misconceptions about its business, including the idea that it’s an app ‘for vain, sex-ting mad teens.’

Being in close proximity to the UK’s best and brightest creative agencies will give Snapchat the chance to prove the worth of advertising within its walls, and Ogundare says the fact the business will be able to handhold agencies through its entire advertising process is a ‘no-brainer’.”

Continue reading with The Drum.