SABRINA CHAMBERLAIN DISCUSSES HOW ANALYTICS CAN IMPROVE ENGAGEMENT

Sabrina Chamberlain, SVP, Experience Analytics, RAPP LA, discusses how to make the most of your analytics with Smart Insights.

“It’s becoming clear that the future of marketing will be built around conversations. Technology, after all, has made everything somewhat social. But with the all-powerful consumer controlling conversations, how do brands get a word in edgewise?

The answer can be summed up in one word: analytics.

There’s an expectation that your brand, like every other brand, has gathered enough information about your customers that you not only know who they are and what they need, but also how to speak to them — and in a way they like to be spoken to, no less.”

Read the full article here.