MARCO SCOGNAMIGLIO, CEO, EXPLAINS HOW CRUCIAL TECHNOLOGY IS IN UNDERSTANDING TODAY'S CONSUMER

Scognamiglio shares how to make the most impact with Brand Quarterly.

"Especially for marketers wanting to create deeper brand experiences, this integration of technology to offer a brand more dynamic outreach possibilities is essential... While the likes of AI are a great start, the best tech innovations - from chatbots to programmatic algorithms and recommendation engines - address consumers' needs much more holistically."

Read more with Brand Quarterly.