October 02, 2017 under
"Living among so much data is a blessing and a curse. We have access to more customer information than ever before, with 7.9 zettabytes of phone numbers, digital behaviors, and biometric data generated in a single year.
Unfortunately, the vast majority of that information is stored in inaccessible formats that render it all but useless.
Too often, partner organizations attempt to share data only to realize that they’re operating disparate systems that can’t communicate. In many cases, businesses find that their internal silos create their biggest data hurdles.
Marketers can’t address the demands of a multichannel, multiscreen world without accurately interpreted, readily available, integrated data. The latter is particularly important because you need a full understanding of the customer experience if you want to improve it..."
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