United States

New York

New York

General information

Address

220 East 42nd Street

New York, New York 10017

Contact

Justin Thomas-Copeland, President

(212) 209-1600
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220 East 42nd Street New York, New York 10017
220 East 42nd Street New York, New York 10017
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    Leadership

    Justin Thomas-Copeland

    President,
    RAPP NEW YORK

    Background

    With over 20 years' experience, Justin leads RAPP’s New York office. He focuses on driving business outcomes through applying data, digital and engagement strategies to clients’ business problems. Justin has a unique perspective, having held agency and client leadership positions globally, as well as serving as a client, driving digital transformation, in the role of Chief Digital Officer, Novartis OTC Europe. Most notably, Justin believes every successful business begins and ends with talent, and it's been his passion for over a decade to mentor young talent in our industry.

    Why I'm At RAPP

    The changing nature of what constitutes value between businesses, their brands and consumers is fascinating. Driving real relevance, utility and usefulness that matter — this goes beyond simple communication and should preoccupy us all. It's time to rethink what we believe we know. RAPP is doing this for big business, globally. It’s an exciting place to be!

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    Leadership

    Tanya Shepley

    SVP, Healthcare Lead

    Background

    With 14 years’ experience in Healthcare, Tanya has lead multiple lines of business, including brand strategies for both direct-to-consumer and Healthcare Professional initiatives. Tanya has worked across a vast array of disease states with various pharmaceutical clients in both a US and global capacity. Her experience includes directing integrated advertising campaigns across mass media, digital, and relationship-marketing programs. Tanya holds a master’s degree in Business Administration from Wayne State University.

    Why I'm At RAPP

    I believe RAPP has a unique proposition that can help companies in the health sector create more meaningful customer relationships, at a time when the market is undergoing a transformation in how customers engage to make decisions about their health – which creates new opportunities around how clients and brands approach their business strategies.

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    Leadership

    Moa Netto

    Chief Creative Officer

    Background

    Moa is an award-winning creative with over 150 awards to his name. In 2017 he was elected the best digital professional in Brazil, according to the Brazilian Advertising Association. His background is in digital and direct advertising, but he also spent eight years working in traditional agencies. He has served as a jury member at some of the most important advertising festivals in the world, including Cannes Lions (2017 and 2013), D&AD (2017), London Festival and Webby Awards, among others.

    Why I'm At RAPP

    I’m at RAPP for several reasons. I hope to combine the two most powerful forces in the future of advertising – creativity and data – and help the agency become a global benchmark for the creative use of data. I will also work to fight for the best ideas, develop our team, grow the business and have a great time, all while creating groundbreaking work that helps our clients grow.

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    Leadership

    Jeff Lee

    VP, Finance Director

    Background

    Jeff has 14 years’ experience in the advertising and media industry. Having started his career in the finance advertising space, he’s gained top-to-bottom experience in the balancing act of measuring and monitoring business performance specifically tailored for this industry. Jeff is responsible for leading the New York finance team, overseeing all financial guidance given to the agency and ensuring the New York office is equipped to drive forward in alignment with the future vision of the company.

    Why I'm At RAPP

    I’ve always had a genuine passion for the industry we work in and truly believe that every path chosen in my life has led me right here to RAPP. There is no other place to be than our organization right now. The key leadership, vision, and unique qualities of every person in our RAPP family continue to excite me daily as we journey on toward making our vision a reality.

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    Leadership

    Perri Grinberg

    VP, Human Resources, U.S.

    Background

    Based in the New York office, Perri is responsible for providing strategic guidance for Human Resources in New York and Dallas. She has 16+ years’ experience crafting sound HR strategies focused on talent management, organizational design and development, compensation, employee relations and performance management. Perri joins RAPP from Time Warner Cable, where she played a variety of HR, business-partner roles — leading talent management, total rewards and HR operations across her internal client groups.

    Why I'm At RAPP

    RAPP is doing some amazing things. I’m really excited about the opportunity to make a difference by accurately defining problems and crafting the solutions that benefit our talent most. I believe in RAPP’s vision — it’s great to join an organization that’s constantly thinking about doing things differently, even in HR, impacting our people by building truly meaningful connections.

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    Leadership

    Mark Weidner

    SVP, Technology

    Background

    With over 17 years’ experience in digital marketing technology, Mark heads RAPP’s New York technology practice. In this role, he focuses on integrating innovative technology solutions across channels and technology platforms. Prior to joining RAPP, Mark led global technology teams at WPP’s Geometry Global, Publicis Groupe’s Digitas Health and several independent agencies. He brings deep expertise in global rollouts of Enterprise CMS, CRM, marketing automation, data management, CLM, cognitive marketing, mobile and social campaigns across verticals and brands.

    Why I'm At RAPP

    I’m enticed by RAPP’s positioning at the intersection of deep data insights and technology, which provides a tremendous opportunity to connect consumers using emerging technology platforms. RAPP is an agency that can drive customer experiences that are truly transformative in the space.

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