Máximo is President of the Omnicom Group companies in Argentina: RAPP, Interbrand Feedback PR and Qendar. He studied Marketing at UADE and has worked in advertising since 1982. He founded Rainuzzo DDB Advertising, which was acquired by DDB in 1999. In 2000, he joined as President of RAPP Argentina. In addition to his agency work, Máximo participates as a juror in several international festivals and is a seminar speaker.
Why I'm At RAPP
There have been many changes regarding technology, cosumer beahaviours and in the relationship between consumers and brands since 2001, when I started at RAPP. Nevertheless, all these changes never affected our focus on consumer needs regarding the growth of their business and our clients´ brands. I am proud that this consumer-centric vision has guided us from the begining.
Connie began her career in Advertising, working for big international accounts, specializing in promotions and consumer behaviour. In this field, she founded her own company. Together with DDB Argentina, she worked for American Airlines, Mc Donald's and Danone, among others. She joined RAPP in 2003. She specialized in CRM and Relational Marketing, bringing her integrated marketing vision into the digital world. She worked as a professor at several universities and became RAPP Argentina’s Managing Director in 2006.
Why I'm At RAPP
RAPP is the perfect place to grow in the new era of communications. It has been so for 13 years, and it will be for many years to come. Mobilizing the consumer requires a sophisticated combination of strategy, data, analysis and relevant ideas, using technology to impact successfully. That’s the methodology we use at RAPP. That's why I'm here.