As an official partner of the Commonwealth Games, Virgin wanted to highlight the key brand attributes — fun-loving, irreverent and mischievous.
VIRGIN MEDIA has a large customer base viewing the games through Virgin Media TiVo services and broadband.
FANS of the games are keen second screeners and have high expectations of Virgin Media to add a cheeky twist to the experience.
Introducing the VM Games: a series of playful social challenges, which gave our armchair athletes the chance to win tickets.
We established a social newsroom at the central games venue. It served as the hub to post commentary on the games and communicate with fans in real time.
#VMGameOn served as the rallying cry for fans to compete.
#TheSuperfastSelfie asked fans to post selfies taken while running.
#TheEpicDunk asked for silly pictures of dunking biccies into tea.
We invited customers to enter a virtual stadium, choose an avatar and hunt for free tickets to The Games.
Head of Digital Marketing